M&Ms And IncrediBox Want To Jam With You!

It all started in 2009 with three friends who combined their skills to create an interactive a cappella game from scratch.

Allan Durand, Romain Delambily, and Paul Malburet worked on this idea for several months, handling all of the graphic design, music, game design, code, animation, etc., themselves before launching the beatbox game Incredibox.

When M&M'S began looking for a new way to engage people more in a new ad campaign this year, they turned to Incredibox for inspiration. After teaming up, the candy company and Incredibox developed an online game that allows M&M'S fans to record and share their own "Bite-Size Beats."

CLICK HERE TO PLAY!


M&M's #BiteSizeBeats featuring Incredibox


The best submitted beats will be featured in upcoming M&M'S commercials and on M&M'S social media channels.

Kelly S - Cumberland, ME


"We wanted to get fans more involved with the M&M'S brand by giving them a voice in our iconic TV commercials," M&M'S brand director Tanya Berman said. "This program, which relies on user-generated content, is just another example of how we are continuing to find new and innovative ways to connect with M&M'S fans around music."

Michael G - Akron, OH


Subscribe to the FloVoice Newsletter to never miss a beat!

Look Back: The Last Five ICCA Champions

Just over a week from now, a new ICCA Champion will emerge, to go down in the history book of a cappella success stories. This year is already set up for some history-making, as all of this year's finalists are not previous champions, although several of the groups have made it to the finals in the past.

Dear Competitors, Here's How to Win. Love, The Judges

The question at the start of every competition season: What does it take to win?

The Anatomy Of A Competition Set

When it comes to a performance, especially a competitive set, the best groups meticulously craft every second, from beginning to end. Here's what goes into an award-winning show:

The Storied History of ICCA

As the ICCA is quickly wrapping up its 23rd season, we thought we'd look back on just how far this battle for the best in collegiate a cappella has come.

Varsity Vocals: The Road To Finals

The big dance in New York is a little over a month away, but the road to get there started long before even this school year for many of the groups who will advance to the stage at PlayStation Theater.

What It Takes To Be the Best

Each day, in schools around the country, students enter a classroom and create music using their voices or any number of instruments. Starting with simple unison songs and plastic recorders, America’s youth can quickly advances to include repertoire from the world’s finest composers. It’s part of everyone’s education at some point, but what does it take to really be the best?

FloVoice & Varsity Vocals Announce Historic A Cappella Partnership

The world’s biggest a cappella event to air exclusively on FloVoice.com

The Effects Of Classical Music No Matter What Genre You Love

Incorporating pop music into traditional music education is a hot topic for school teachers as of late. However, the greatest thing about music is that you don't have to love and practice just one style or even just one instrument. In fact, some of the best musicians out there, pop or not, have a deep history with classical and traditional styles.

#BHSOpry Comes To A Grand Close

After nearly a week of barbershop excellence, the curtain has closed on the 2019 Barbershop Harmony Society Midwinter Convention, where singers young and old crossed the Grand Ole Opry stage, historic contests were held and thousands of people had their love of singing renewed.

A Variety Of Excellence At #BHSOpry Chorus Invitationals

null

They may have all been singing the same style of music, but Day Two at the BHS Midwinter Convention was anything but indistinguishable.